By Alison
Tired of all the complaining about blatant self promotion? I am -- and I've complained about it myself! BSP wise, blogs (such as ours) are sort of like the apple in the Garden of Eden. Here we are, dangling on the web -- a ripe, delicious looking, juicy opportunity to flog your fab new book/short story/public access TV show appearance for people who read our blog and presumably read mysteries ... and yet, if you take that bite you risk opening up a world of pain on yourself as readers roll their eyes and say, "Sheesh! Can you believe the blatant self promotion?!"
It's not just blogs, either. I lurk on DorothyL, a listserve of thousands of mystery readers, but where BSP is severely frowned on. There they are, all these wonderful readers laid out for you like your seemingly willing prom date, but the minute you whip out your upcoming release... they go completely cold, throw the corsage in your face and ask you to drive them home, no kiss goodnight. I get that, though. DorothyL was created by readers to truthfully discuss the books they love, and once we authors start poking around in there, hyping and flogging and bragging, it starts to look more like an informercial.
I also blog on amazon. Now, you'd think that would be the ideal place to flog your book -- it's a damn bookstore! But in the instructions for amazon connect, they specifically try to steer you away from blatant hype, suggesting, instead, conversational-type tour diaries and messages to readers. Because -- and this is AMAZON talking -- hard-sell turns readers off.
The way I see it, there has to be somewhere -- a safe haven free of eye-rolling, where you can sell it as hard as you want to, and people will simply read and smile and take note. Since true reform begins at home, I'm declaring November 27, 2007 Blatant Self Promotion Day at First Offenders! Use the comment section to tell us all about your new book, series, screenplay-you-want-to-sell-after-the-writers-strike-ends... or, if you don't write, feel free to brag here about your kids, recent weight loss (or gain. We aren't shape-ist here.) promotion at work. ANYTHING.
I, for one, am all ears. (That would be me, Alison Gaylin, who has a short story in the fab new anthology A HELL OF A WOMAN, out in December on Busted Flush Press and edited by Megan Abbott with an intro from Val McDermid. A whole bunch of other authors and I will be at Partners and Crime in Greenwich Village on December 6 at 7 PM, so check it out!!!)
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